As if Beyonce and Tina Knowles hasn't bombarded us with enough horrible fashion, Deron is launching a new collection. Predictably its called "Sasha Fierce." The wildly popular and marketable Sasha Fierce image SHOULD help the Deron brand. I mean, who doesn't have or want an ultra-fabulous alter-ego? By the looks of the first couple of pieces, they are on the right track with this clothing line for once. Look for it at Dillards, Jimmy Jazz, Macy's, Against All Odds around back-to-school time.